Why Your Company Should Be Using Display Retargeting
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Harel Amir
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Five years ago, display advertising was considered a lost cause. Users were bombarded with untargeted banners across the web, and they simply screened them out of their conceptual radar. In the past two years to three years, however, we've been witnessing an impressive comeback. Display's portion of the online marketing pie has exploded. In fact, eMarketer predicts display will overtake search as the No. 1 online marketing channel by 2015.
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Harel Amir
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