Why Your Company Should Be Using Display Retargeting
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Harel Amir
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One of the main "culprits" in the renaissance of display is personalized retargeting and the significant return on investment lift it generates.
Despite a proven track record, most advertisers have yet to leverage the power of personalized dynamic retargeting. After heavily investing in untargeted media to bring traffic to their websites, users browse their sites, leaving precious purchase intent data behind. All too often, however, this data is then abandoned.
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Harel Amir
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