Why Your Company Should Be Using Display Retargeting
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Harel Amir
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Display advertising in general and personalized retargeting in particular have made giant leaps as of late thanks to disruptive technological advancements (not to mention greater emphasis on creating stunning creatives, but that will be covered in a future post). You can test value of retargeting via display ads by allocating a small percentage of your ads pend towards running a personalized retargeting campaign. The ROI lift will be hard to miss.
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Harel Amir
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