Why Your Company Should Be Using Display Retargeting
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Harel Amir
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A small additional investment can generate a ROI of up to 30 times! (A 15 times lift is commonplace.) Buying additional retargeting media will slightly increase the overall cost per action, but will return the entire investment in a user and much more.
For retailers in the market for a certain product or service, personalized retargeting will ensure optimal brand presence (frequency and recency cappings are closely monitored). Consumers will see your brand and your message but, more importantly, they won't see your competitors. Isn't that valuable ROI on its own merit?
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Harel Amir
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