Why Your Company Should Be Using Display Retargeting
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Harel Amir
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Proving incremental value. In an overcrowded display advertising ecosystem, all providers claim their solutions produce real benefit, but marketers are often at a loss. Some maintain that despite countless campaigns that prove the value of retargeting, allocating ad spend to users who have already demonstrated purchase intent is wasteful, claiming those users would end up buying without being exposed to retargeting banners.
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Harel Amir
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