Why Your Company Should Be Using Display Retargeting
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Harel Amir
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For example, a recent A/B test we ran for a major retailer showed 40 percent lift among over 10 million unique users who had been targeted. This test was done as a way to strengthen our relationship, not as a basis for payment on views, clicks or even conversions. The goal was to create a win-win type of partnership. We gained their trust in us and our product and they gained validation for their ad spend and our solution.
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Harel Amir
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