Why Your Company Should Be Using Display Retargeting
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Harel Amir
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Maximizing value of existing customers. Another powerful method to achieve incremental sales and ROI lift with retargeting is achieved by maximizing the value of existing customers. This is done by encouraging repeat buys in addition to increased average order values and lifetime values. Machine-learning product recommendation algorithms — programmed to maximize up/cross-sell opportunities — actually divide the revenue pie in a way that a majority of the sales are attributed to new products that users didn't previously see.
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Harel Amir
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