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Trying to stave off competition from Amazon.com, Google recently changed Google Shopping to require e-commerce companies to pay to be included in shopping results, so product listings are now ads. Inclusion used to be free.
Google says the change will improve its shopping results because retailers are more likely to list accurate and up-to-date items if they're paying. It also says the service had become polluted with product listings that were out of date or misled consumers about things like shipping prices.
What do you think about Google's new strategy? Will it affect whether you use Google Shopping? Let us know your thoughts by going to Retail Online Integration's Facebook page to comment. We'd love to get a conversation going on this important topic. Thanks!
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- Companies:
- Amazon.com
- People:
- Melissa Campanelli
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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