OPEN SESAME! Email Subject Lines That Work Like Magic
Many retail brands assume that social media is the future of online marketing, and that marketing via email is a dead end. However, this assumption couldn't be further from the truth! Even in the age of social media, email marketing campaigns are still generating results. In fact, here are some stats to prove it:
- 73 percent of millennials prefer to contact brands via email. (Adestra, 2016)
- In the U.S., 30 percent of customers who subscribed via email have purchased from the brand they subscribed to. (eMarketer, 2016)
- For every $1 brands spend on email marketing, they can expect an average return of $32. (DMA, 2018)
- When looking at the frequency with which consumers would like to receive brand emails, 49 percent said that they would like to receive promotional emails from their favorite brands on a weekly basis. (Statista, 2017)
However, for consumers to engage with your emails, they have to open them first. That's where subject lines enter the picture. Whether you're trying to connect with an executive, sell a prospect, or simply get a friend's attention, subject lines influence whether those emails get opened. In fact, 35 percent of recipients open email based on the subject line alone, according to Convince & Convert.
The best way to cut through the inbox clutter and gain email subscribers’ attention is with a killer subject line. It’s the first introduction to your brand, your offer, your products, your content. Without attention-grabbing subject lines, your email strategy is dead on delivery.
To help make sure that your brand's marketing emails get opened, Total Retail has created a special report, OPEN SESAME! Subject Lines That Work Like Magic! The comprehensive guide includes a collection of the best email subject lines we've seen recently from a variety of retailers and brands across the industry. You'll see examples of email subject lines that contain urgency; pique curiosity; and focus on social proof and customer testimonials.
And for a special bonus, the guide offers four calls-to-action (CTAs) that brands can use within their emails. After all, once you get people to open your email, the next step is getting them to take the action you desire (e.g., make a purchase, sign up for your loyalty program, write a product review, etc.). That’s when attention-grabbing CTAs come into play — whether it’s in the body of the email itself or on a landing page you drive recipients to. Including the right CTA within your email is a balancing act. It has to be straightforward enough so subscribers won’t get confused, but also catchy enough to entice someone to click.
Want to see how the subtle art of effectively integrating email subject lines and CTAs should be done? Download OPEN SESAME! Subject Lines That Work Like Magic today! In addition, make sure to share the link to download with your colleagues, marketing team, industry peers, etc. This is the type of content that's too valuable to keep to yourself!
Related story: OPEN SESAME! Subject Lines That Work Like Magic
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.