Online Catalogs-What's the Message? (1,049 words)
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
The same thing will be true on the Internet. It is a cataloger's knowledge of remote shopping, and what is needed to satisfy the prospective customer's fear, that should be a cataloger's edge. However, to take advantage of this knowledge, catalogers have to embrace the Internet and not treat their Web sites like just another mailing.
0 Comments
View Comments
- People:
- Marshall McLuhan
- Places:
- Kansas City
Related Content
Comments