Online Catalogs-What's the Message? (1,049 words)
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
I suspect that if McLuhan were alive today he would be yelling to the hills about the Internet and how it is being interpreted by most observers. People see it as just a channel, when that is not what it is.
The 'Net: More Than a Distribution Channel
Just look how most people describe the Internet. E-commerce, they claim, is just another distribution channel, almost as if it were another common carrier or chain of stores. In just viewing its "physical" attributes, they miss that the Internet is not a channel, but a new medium—one that is unlike any predecessor. You have to go back to the invention of moveable type to find a working analogy of its impact, in my opinion.
0 Comments
View Comments
- People:
- Marshall McLuhan
- Places:
- Kansas City
Related Content
Comments