Online Catalogs-What's the Message? (1,049 words)
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Presenting a catalog item means more than just taking a picture and writing some copy, as too many failed catalog companies attest to. First, there is the process of selecting merchandise to be presented and displayed on a catalog's pages—and not all products are appropriate. Then there is the presentation of the merchandise; again, no simple task.
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- People:
- Marshall McLuhan
- Places:
- Kansas City
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