Online Catalogs-What's the Message? (1,049 words)
Clicks-to-Bricks Analytics
Tapping into your new customer base can be done using analysis products already on the market, such as c-Discovery, an analytic application for e-business created by Digital Archaeology of Kansas City.
The "clicks-to-bricks analytics" application is an advanced software system that integrates and analyzes marketing data across traditional channels, such as catalogs, and e-commerce channels. The product takes existing catalog buyer data and integrates it with your e-commerce buyer data to provide behavior profiles that include segmentation, demographics, shopping and purchase behavior, and most importantly, information on the effectiveness of your advertising and promotion. c-Discovery provides a comprehensive view of the customer so you can identify, measure and target business strategies for increased profitability and improved customer affinity.
- People:
- Marshall McLuhan
- Places:
- Kansas City