Online Catalogs-What's the Message? (1,049 words)
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Catalogers are already engaged in trying to get the customer to buy something sight unseen. True, in a paper catalog there are photographs and descriptions of the items, but until customers buy and receive the package, it is rare that they have had an opportunity to physically touch the item. Thus, the buyer has to trust that the company's written description and graphical depiction are accurate and that there will be no surprises when they open the package. But as catalogers well know, this is not always the case, and some people have a higher degree of hesitancy to buy remotely than they do in a store.
0 Comments
View Comments
- People:
- Marshall McLuhan
- Places:
- Kansas City
Related Content
Comments