Online Catalogs-What's the Message? (1,049 words)
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It takes knowledge and skills to properly depict an item photographically and describe it in writing. Next come the taking and fulfillment of the order, and if necessary, the handling of any customer service issues.
While that describes briefly the production of a catalog and the physical processing of orders, there is also the issue of how to get the message in front of the right prospect. Every successful catalog has all the knowledge and staffing to accomplish this. It is through the message that catalogers can overcome the prospects' hesitancy and get them to commit to purchasing an item or service.
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- People:
- Marshall McLuhan
- Places:
- Kansas City
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