Online Catalogs-What's the Message? (1,049 words)
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Bill Dean is president of W.A. Dean & Associates (www.dean-assoc.com), a leading catalog-industry marketing research firm. It assists companies and investors in finding the intelligence needed for informed decision making. In addition, it publishes The Dean Report, a strategic and financial newsletter of cataloging. Dean can be reached at (415) 512-7305.
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- People:
- Marshall McLuhan
- Places:
- Kansas City
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