Online Catalogs-What's the Message? (1,049 words)
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The trouble is that to understand the Internet, one must view it from a philosophical standpoint, and they don't teach a lot of philosophy in business schools. They do teach a lot about distribution channels. Therefore, we constantly see the industry, the media and scholars trying to pigeonhole the Internet into a convenient category rather than looking at it as new.
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- People:
- Marshall McLuhan
- Places:
- Kansas City
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