Improve Name Selection & Profits in Your Housefile (1263 words)
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The key is to look at customer transactional and demographic data differently and more often than you have in the past. Incremental gains of 10 percent to 25 percent can be achieved by looking at predictive data more dynamically than traditional segmentation methodologies. Where do you look and what should you consider if you want to achieve these kinds of gains? The following five techniques can help uncover significant marketing opportunities.
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- Companies:
- CMS
- People:
- Mike Talbott
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