Improve Name Selection & Profits in Your Housefile (1263 words)
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Tip #4: Create segmentation from list interactions, not just "hits" files.
Comparing a housefile to rental files to help identify external buying activity can be beneficial. Housefile names that have little activity (e.g., inquiry names, giftees) or activity considered too old (e.g., 60-month singles), but that match active rental file names, can be profitable. Typically, catalogers segment these names into two groups: those with and without current outside activity.
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