Improve Name Selection & Profits in Your Housefile (1263 words)
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So, is regression modeling for your housefile outdated and ineffective? Not at all. Model scores, when coupled with other predictive characteristics, can provide a more discriminating segmentation scheme coming into and out of a segmentation formula based on, say, offer, seasonality, recency and/or frequency. The key is to use all available tools in developing the most discriminating segmentation methodology you can.
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- Companies:
- CMS
- People:
- Mike Talbott
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