Improve Name Selection & Profits in Your Housefile (1263 words)
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Most of us limit our segmentation to a hit against any kind of activity, without ranking the hit's value. Ranking the type of hit by the characteristics of the list (e.g., cooperative database, catalog response list, subscriber list, primary merchandise list category) provides more data for dynamic segmentation. You'll find that segmentation ranking results roughly follow the same order of performance as the response generated from that list category when mailed for new-name acquisition.
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