Improve Name Selection & Profits in Your Housefile (1263 words)
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Many offers contain only subtle variations on merchandising, in which case the effect is minimal on the characteristics that determine segmentation. However, as the merchandise or offer mix changes, or as you introduce new product categories, failing to modify segmentation parameters may mean you miss your best new buyers.
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- Companies:
- CMS
- People:
- Mike Talbott
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