Improve Name Selection & Profits in Your Housefile (1263 words)
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It's not an either/or question; the best solutions consider all available analytical tools and customer intelligence when it comes to leveraging segmentation methods. For example, some catalogers using regression modeling as a housefile-segmentation tool have incorporated additional behavioral characteristics to define their segmentation to improve performance. These same catalogers have achieved additional gains beyond modeling of up to 16 percent.
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- Companies:
- CMS
- People:
- Mike Talbott
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