Improve Name Selection & Profits in Your Housefile (1263 words)
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This better-knowledge effect typically enables a new view of data from which you can improve housefile performance by 1 percent to 3 percent—and that's before applying modeling or other advanced segmentation tactics. Generally, gains of this sort, along with productivity advances that accompany easier data access and name selection, deliver profit improvements that more than offset the cost of a new database.
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