How Shaklee Developed a Digital Catalog

When it launched a digital version of its catalog 18 months ago, natural nutritional goods cataloger/wholesaler Shaklee was pursuing cost savings and the chance to target a new customer segment. And last week during a Catalog Success webinar called “Digital Catalogs: Expand your audience while slashing your costs,” which was sponsored by digital publishing services provider Nxtbook Media, John Cortez, e-commerce manager at Shaklee, chronicled his company's experience with its digital book.