John Cortez

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

When it launched a digital version of its catalog 18 months ago, natural nutritional goods cataloger/wholesaler Shaklee was pursuing cost savings and the chance to target a new customer segment. And last week during a Catalog Success webinar called “Digital Catalogs: Expand your audience while slashing your costs,” which was sponsored by digital publishing services provider Nxtbook Media, John Cortez, e-commerce manager at Shaklee, chronicled his company's experience with its digital book.

More Blogs