NxtBook

B-to-B Cataloger Goes Digital
January 13, 2009

In a Catalog Success webinar last month, “Digital Catalogs: Expand your audience while slashing your costs,” sponsored by digital publishing services provider Nxtbook Media, Troy White, director of product marketing and sales at the Council for Economic Education, outlined how digital catalogs have become an integral part of the company's overall marketing mix. Here is the second in a two-part recap of the event, which also included a presentation from natural nutritional goods cataloger/wholesaler Shaklee.

How Shaklee Developed a Digital Catalog
December 16, 2008

When it launched a digital version of its catalog 18 months ago, natural nutritional goods cataloger/wholesaler Shaklee was pursuing cost savings and the chance to target a new customer segment. And last week during a Catalog Success webinar called “Digital Catalogs: Expand your audience while slashing your costs,” which was sponsored by digital publishing services provider Nxtbook Media, John Cortez, e-commerce manager at Shaklee, chronicled his company's experience with its digital book.