How to Save Printing Costs in 2010

Retailers and catalogers are looking for big cost savings from their printers in 2010. The biggest potential savings will come from maximizing co-mail opportunities. The bottom-line issue is cost savings, and printers give mailers Rube Goldberg-types of cost analyses that are impossible to follow. Mailers are having success, however, at dumbing down co-mail comparisons and getting printers to boil co-mail costs down to the two checks necessary for co-mailing — one to the printer and one to the USPS. This allows mailers to compare who has the best program.