How to Save Printing Costs in 2010

By
Jim Coogan
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The expansion of co-mail programs, combined with falling printing prices, means that retailers and catalogers have the opportunity to substantially cut their postage costs in 2010 by getting comparable printing and co-mail costs from several printers.
Catalogers spend the majority of their budgets on printing, paper and postage. The biggest savings catalogers can find is in choosing the printer with the best co-mail partnership.
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- People:
- Jim Coogan
- Rube Goldberg
- Places:
- Santa Fe, N.M.

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