How to Save Printing Costs in 2010

• printing and paper;
• bindery;
• co-mail; and
• estimated postage.

Then tally these costs to figure out your total expenditure. Compare your estimates to what you're paying for printing now, and make the wise investment.

Jim Coogan is president of Catalog Marketing Economics, a Santa Fe, N.M.-based consulting firm focused on catalog circulation planning. Reach Jim at (505) 986-9902 or jcoogan@earthlink.net.