How to Save Printing Costs in 2010

Co-mail programs aren’t just for catalogers. Retailers who produce catalogs, collateral and multiple-page sales fliers can now qualify for co-mail pools as printers build in variable trim size technology to their binderies. Co-mail programs are based on combining several mailings into a single mailing to capture postage discounts from saturation mailing. Retailers are viewed as valuable participants because they often provide good penetration of carrier routes around their store areas, thereby providing a base for other mailers to ride along.