How to Save Printing Costs in 2010

The key to comparing printers is the cost savings potential. There are other issues in addition to cost, but for most mailers, these are secondary. Smaller printers may have fewer pools, so they may not be as able to hit their precise in-home dates, for example. Printers may have several pools each week rather than a single pool, with different mixes of in-line and off-line pools. Some printers can accommodate variable trim sizes. But generally the analysis boils down to cost savings: Which printer can handle the co-mail for your job and deliver the lowest net cost? To help you determine this, ask printers for the following costs when making your evaluations: