How to Save Printing Costs in 2010
Printers can run ink-jet lines at about 20,000 catalogs per hour, so an ink-jet line can deliver up to 400,000 catalogs per day and build a pool of 2 million in about five days. Once a pool is built, printers start building the next one. So printers or consolidators need to have sufficient volumes of catalogs to efficiently feed the weekly pools they're building. Some printers truck catalogs from a number of plants to feed their co-mailings, while others have sufficient capacity in a single plant to build large weekly pools.
How do you determine a printer’s potential co-mail savings? Parsing out co-mail costs and postage savings can be difficult using printers’ worksheets. Printers use different formats for outlining costs and savings, making it almost impossible to compare printers’ and postage costs. Ask your printer to distill its costs down to two basic components:
- People:
- Jim Coogan
- Rube Goldberg
- Places:
- Santa Fe, N.M.
