How to Narrow Your View of the Customer

2. Share your knowledge. Provide the voices of your company — your customer service reps (CSRs) — a broader view of your customer, including transactional and demographic data. This helps your agents with upsell and cross-sell opportunities. The whitepaper cites Bell Canada as an example. The telecommunications company saw its CSR sales per hour climb 18 percent and a staggering 50 percent increase in offer response rates by providing the CSRs with pertinent customer information.