How to Narrow Your View of the Customer
By
Joe Keenan
, Senior
and Catalog Success
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In a recent whitepaper, The Payoffs of a Single View, global marketing services firm Carlson Marketing Worldwide examines the benefits of creating a single view of your customer. Developing a real-time solution to feed a single view of your customer is the best way to stay relevant and effective for all customer-facing activities, the whitepaper advises. Below are some tips the whitepaper provides to help you accomplish this goal.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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