How to Narrow Your View of the Customer

In a recent whitepaper, The Payoffs of a Single View, global marketing services firm Carlson Marketing Worldwide examines the benefits of creating a single view of your customer. Developing a real-time solution to feed a single view of your customer is the best way to stay relevant and effective for all customer-facing activities, the whitepaper advises. Below are some tips the whitepaper provides to help you accomplish this goal.