How to Narrow Your View of the Customer
By
Joe Keenan
, Senior
and Catalog Success
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1. Update in real time. While many databases are updated monthly or quarterly and then distributed to department heads, a customer database that truly contains a single view of the customer looks a little different on a minute-to-minute basis. Real-time updating results in better coordination between sales, marketing and operations, the whitepaper notes.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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