How to Narrow Your View of the Customer
By
Joe Keenan
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and Catalog Success
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4. Automate when possible. Automation goes beyond the Internet, the whitepaper points out. Automating activities at every consumer touchpoint, including call centers, unifies the marketing approach each customer will see, helping eliminate redundant offers. This approach helps enhance two-way communication between a company and its customers, creating genuine responses about customer-related activities and word-of-mouth buzz about the brand.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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