How to Narrow Your View of the Customer
By
Joe Keenan
, Senior
and Catalog Success
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6. Establish relationships through loyalty programs. By using perks offered in a loyalty program in partnership with another company, companies can turn one-time buyers into multibuyers. And with each transaction, you get a better understanding of these customers — the products they’re interested in, the marketing channels they prefer, how frequently they can be contacted, and other customer preferences. These programs create a consolidated database, allowing you to extract independent data and communicate with relevant target groups and customer segments. These partnerships help create brand awareness and overall customer satisfaction.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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