How to Narrow Your View of the Customer
By
Joe Keenan
, Senior
and Catalog Success
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3. Segment with unique identifiers. Establish a single customer database with unique identifiers to allow for customer segmentation and a more personalized customer experience, the whitepaper says. These identifiers should include customer value, recent offers made, transaction and call histories, behavioral patterns, and geographical location, among others.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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