E-Commerce Analytics Requires Some Web Soul Searching First
By
Joe Keenan
, Senior
and Catalog Success
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* When you’ve built a solid foundation to base your data upon, you’re able to look at practices to sustain that advantage, Bruno said. This includes developing extended success metrics, a closed-loop marketing system to include all channels of your business (Web, catalog, store), and segments and user personas based on transactional and behavioral data.
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- People:
- Bill Bruno
- Joe Keenan
- Places:
- Kissimmee, Fla.
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Senior
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Catalog Success
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