E-Commerce Analytics Requires Some Web Soul Searching First
By
Joe Keenan
, Senior
and Catalog Success
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
* Establish key performance indicators, or “success metrics,” Bruno noted.
* Leverage custom dashboards, and perform proactive data analysis.
* Optimize Web analytics with data collected through online surveys, call-center tracking and usability tests, among others, Bruno advised. “Bringing in offline data is just as important as the online data,” he noted.
0 Comments
View Comments
- People:
- Bill Bruno
- Joe Keenan
- Places:
- Kissimmee, Fla.
E
Joe Keenan
Author's page
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Senior
Author's page
E
Catalog Success
Author's page
Related Content
Comments