Bill Bruno, principal at the Web analytics and marketing consulting firm Stratigent, offered myriad tips on how to promote and grow e-commerce operations through analytics in a presentation at last week’s Annual Conference for Catalog & Multichannel Merchants in Kissimmee, Fla. Chief among those tips: Establish the purpose of your data first — what do you want to know? “Establish the purpose of the Web site and its pages first,” Bruno said. Then once you have that purpose, requirements for your metrics can take shape. Here are some more takeaway tips from the session: * Investigate whether the technology you currently have is
Bill Bruno
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
More Blogs
