E-Commerce Analytics Requires Some Web Soul Searching First
By
Joe Keenan
, Senior
and Catalog Success
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* All Web analytics tools must be scalable, and each page of the Web site should be tagged.
* Evaluate three key areas of e-commerce operations: strategic foundation, operations infrastructure and value-creation tactics.
* For page tagging, know that 95 percent of robots and spiders can’t read JavaScript, he cautioned.
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- People:
- Bill Bruno
- Joe Keenan
- Places:
- Kissimmee, Fla.
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Senior
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Catalog Success
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