E-Commerce Analytics Requires Some Web Soul Searching First
By
Joe Keenan
, Senior
and Catalog Success
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Here are some more takeaway tips from the session:
* Investigate whether the technology you currently have is what you really need to properly analyze Web metrics. “Never let the technology determine what you’re going to learn,” he said.
* Identify and broadcast all individual successes. Send company-wide reports and e-mails detailing positive data that’s been uncovered, Bruno advised. This will aid your attempt at getting the all-important executive buy in, which is critical for further funding of analytic testing.
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- People:
- Bill Bruno
- Joe Keenan
- Places:
- Kissimmee, Fla.
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Senior
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E
Catalog Success
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