E-Commerce Analytics Requires Some Web Soul Searching First
By
Joe Keenan
, Senior
and Catalog Success
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* Develop a plan for the strategic foundation of your Web site, Bruno said. Provide for the use of financial resources, requirements of staff and goals for the program.
* Validate your data. Ensure that your data is accurate, timely, relevant to what you’re trying to determine and all-encompassing, he said.
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- People:
- Bill Bruno
- Joe Keenan
- Places:
- Kissimmee, Fla.
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Senior
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Catalog Success
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