Customers, Channels and Horseless Carriages
How digital is fundamentally changing traditional approaches to the marketplace
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But marketing alone can’t do what’s needed. Seamless brand experiences across products, solutions and portfolios are all but impossible to deliver in siloed, sandboxed business environments. Sustainable success depends on more than a marketing transformation or excellence in brand positioning. It often depends on significant business transformation to deliver the brand promise that impacts departments across the organization, including:
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Steve Duesbury
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