Customers, Channels and Horseless Carriages
How digital is fundamentally changing traditional approaches to the marketplace
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The same thing is happening today as digital transforms the marketplace, brand positioning and traditional channel approaches. Some contend that digital is a channel unto itself. Others talk about cross-channel, and more recently omni-channel, in attempts to reshape traditional channel models to fit increasingly empowered, immediate and personal customer needs and behaviors.
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Steve Duesbury
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