Customers, Channels and Horseless Carriages
How digital is fundamentally changing traditional approaches to the marketplace
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For those who don’t know, the very first cars weren’t called cars. People called them horseless carriages because that was their point of reference. The same happened with the invention of the “iron horse” (train) and more recently “snurfing” (snowboarding). All are examples of how legacy language attempts to describe entirely new paradigms.
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Steve Duesbury
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