Customers, Channels and Horseless Carriages
How digital is fundamentally changing traditional approaches to the marketplace
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
In a practical sense, the concept of customer centricity plays out daily with an increasing number of consumers roaming retail aisles while getting advice from friends, reading reviews from other consumers, comparing competitor prices, or viewing ads while touching base with the babysitter and keeping up on the news (and then buying online to avoid the hassle of checkout). The question remains: Who owns that channel — omni or otherwise?
0 Comments
View Comments
Steve Duesbury
Author's page
Related Content
Comments