Customers, Channels and Horseless Carriages
How digital is fundamentally changing traditional approaches to the marketplace
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Even the easily defined separation of B-to-B and B-to-C is quickly unifying into B-to-X (i.e., an undefined audience), as our experiences as consumers often set expectations in the workplace. The shopping and buying behaviors of construction contractors, small business owners and bench scientists are looking more like the above retail shopper every day.
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Steve Duesbury
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